Program Overview
The Digital Analytics Minidegree equips you with advanced skills in digital marketing analytics. By combining technical expertise with data storytelling and visualization, this program helps you drive data-backed decisions that enhance business performance. Whether you're tracking customer journeys or delivering actionable insights, this minidegree gives you the tools to excel.
What You’ll Learn
- Google Analytics and Tag Manager: Build a robust foundation in tracking and analyzing digital performance.
- Data Storytelling: Transform raw data into compelling narratives that resonate with stakeholders.
- Visualization and Presentation: Master techniques to present insights effectively and drive action.
- Excel for Marketing: Utilize advanced Excel skills to uncover hidden growth opportunities.
- Attribution and Measurement: Understand and apply the principles of effective attribution to marketing efforts.
Who Should Enroll
This program is ideal for:
- Marketers responsible for performance reporting and analysis.
- Professionals implementing tracking systems like Google Analytics and Tag Manager.
- Teams focused on data-driven growth initiatives and improving campaign performance.
Included Courses
Google Analytics
- BigQuery and GA4 – By George Onderijk
- GA4 Audit – By Neal Cole
- GA4 Intermediate – By Fred Pike
- GA4 for Beginners – By Fred Pike
- Special Topics in GTM for GA4 – By Cory Watson
- Preparing for Your GA4 Implementation – By Cory Watson
Visualization and Attribution
- Transactional Data Analysis – By Kevin Hillstrom
- Data Presentation and Visualization – By Tim Wilson
- Excel and Sheets for Marketers – By Fred Pike
- Attribution – By Russell McAthy
Google Tag Manager
- Google Tag Manager for Beginners – By Chris Mercer
- The Measurement Matrix – By Chris Mercer
- Advanced Google Tag Manager – By Simo Ahava
Why Choose the Digital Analytics Minidegree?
This program isn’t just about learning tools—it’s about transforming the way you approach marketing analytics. By the end of this minidegree, you’ll be equipped to make smarter decisions, present data in meaningful ways, and truly understand your marketing performance.