Overview
Master customer acquisition with CXL’s Customer Acquisition Minidegree. This program provides the skills and tools necessary to acquire customers profitably and at scale through paid and organic channels. With courses by industry experts, you’ll learn strategies for Google Ads, YouTube Ads, LinkedIn Ads, and more.
Courses Included
- Google Ads: Master Google Ads and make paid acquisition highly profitable.
- Maximizing Audiences for Your PPC Campaigns: Leverage audiences across channels to improve your PPC returns.
- Content Strategy and SEO for Lead Generation: Build a world-class content marketing program.
- SEO Driven Editorial Calendar: Maximize traffic with an SEO-driven editorial calendar.
- Facebook Ads: Rethink your customer journey with advanced Facebook advertising strategies.
- LinkedIn Advertising: Confidently generate ROI from your LinkedIn Ads.
- YouTube Ads: Build and scale profitable YouTube ad campaigns.
- Technical SEO: Outrank competitors with expert Technical SEO strategies.
- Data-Driven Influencer Marketing: Learn a 10-step process to make influencer marketing work effectively.
- Account-Based Marketing: Land bigger deals faster with Account-Based Marketing strategies.
Program Benefits
- Learn from industry-leading experts like Tom Breeze, AJ Wilcox, and Johnathan Dane.
- Develop advanced skills in digital marketing, SEO, and paid acquisition.
- Apply proven frameworks and tools to achieve scalable growth.
- Build a comprehensive understanding of both paid and organic acquisition channels.