DigitalMarketer - Digital Marketing Mastery 2023

Today?s Marketers Have To Be More Agile Than Ever Before.

Before reading any further, there are 2 terms you should know?

Generalists: those who can do a little bit of everything. (I.e. your typical ?Jack of all trades, master of none.?)

Specialists: those who choose a single specific route and focus their work only in that area.

Now that you know them, I want you to FORGET about becoming either of them?

?because one thing is certain in marketing today:

Generalists & Specialists Are Extinct

If that seems harsh, consider where your customers or clients are coming from:

Because they can only speak to their particular skill, specialists are limited in their abilities.

And generalists, while capable of leading marketing teams through campaigns, don?t have time to keep up with new strategies and test-worthy trends emerging every day.

So what?s the happy medium?

Someone who?s able to link the core areas of digital marketing with expertise in about 1-3 of them, and can create a holistic strategy.

This course is hands down, the most comprehensive digital marketing training in the industry today.

We start by making sure you get crystal clear on the most important part of any digital marketing plan:

Your customers.

And to do that, we kick things off by mastering 3 foundational topics:

The Customer Avatar Canvas ? WHO your ideal customers are

The Core Message Canvas ? WHAT your business offers to your customers

The Customer Value Journey ? HOW your customers interact with your message

Then, with instructors who are T-shaped marketers themselves, we?ll take an in-depth look at the core digital marketing competencies, including:

• Content Marketing

• Email Marketing

• Social Media Marketing

• Community Management

• Digital Advertising

• Data & Optimization

• Search Marketing

Become A Certified Digital Marketing Strategist

What's Included:

• 10 Core Modules

• 105 Video Lessons

• The Customer Value Journey Handout

• The Customer Avatar Worksheet

• Core Message Canvas Worksheet

• The Full-Color, 149-Page Workbook

• 16-Page Final Exam Study Guide

• Digital Marketing Mastery Pacing Calendar

Sales Page:?https://www.digitalmarketer.com/certifications/digital-marketing-mastery/