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CXL - Growth Marketing Minidegree

CXL - Growth Marketing Minidegree

$100.00 $2,500.00 -96%
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Growth Marketing Minidegree 2024 by CXL

Transform your career with CXL’s Growth Marketing Minidegree. Master growth frameworks, behavioral psychology, copywriting, and technical skills like digital analytics and testing frameworks. Perfect for professionals in digital marketing, business growth, and lead generation.


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Description

Growth Marketing Minidegree by CXL

Program Overview

The Growth Marketing Minidegree by CXL is a comprehensive program designed to give you advanced-level skills in growth marketing. Learn to apply industry-agnostic frameworks, behavioral psychology, user research, and technical skills like digital analytics and testing frameworks to drive exponential business growth.

What You’ll Learn

  • Combine quantitative and qualitative research to achieve bigger wins.
  • Master frameworks for growth that can be applied to any industry.
  • Develop advanced skills in behavioral psychology, copywriting, and user research.
  • Gain technical expertise in Excel, digital analytics, and testing frameworks.

Courses Included in the Minidegree

Plan and Research

  • Growth Strategy by Daphne Tideman
  • User Research by Megan Kierstead
  • Project Management for Marketers by Alexa Hubley
  • Behavioral Psychology by Brian Cugelman
  • Data-driven Influencer Marketing by Siim Säinas

Demand Creation

  • Partner Marketing by Taylor S. Engstrom
  • Building an Innovative Product by Chad Sanderson
  • Marketing Strategy by Lindsey Christensen
  • Account-Based Marketing by Steve Watt
  • Retention: The Most Underrated Growth Channel by Val Geisler

Organic Content

  • Email Marketing Fundamentals by Jessica Best
  • Product Marketing Content by Stephen Kane
  • Organic Social Media by Phil Nottingham
  • Scaling Content Marketing by Ross Hudgens
  • Content Marketing Research by Derek Gleason

Demand Capture (SEO)

  • Content Strategy for Demand Generation by Andy Crestodina
  • On-Page, On-Site & Programmatic SEO by Logan Bryant
  • SEO-Driven Editorial Calendar by Dan Shure
  • Growth-Focused SEO Testing by Logan Bryant
  • Technical SEO by Martijn Scheijbeler

Demand Capture (PPC)

  • LinkedIn Ads Experimentation by Rob Muldoon
  • Facebook Ads Experimentation by Curt Maly
  • Google Ads Experiments by Susan Wenograd
  • TikTok Ads by William Perry

Why Choose This Minidegree?

This program is ideal for professionals responsible for:

  • Digital marketing and growth strategy.
  • Product marketing and demand generation.
  • User research and behavioral insights.
  • Lead generation and revenue optimization.

About CXL and the Instructors

Learn from top growth marketing experts like Ton Wesseling, Daphne Tideman, Momoko Price, and Logan Bryant. CXL’s Growth Marketing Minidegree combines real-world expertise with practical techniques to ensure you succeed in driving measurable growth for any business.

Sales Page

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Growth Marketing Minidegree 2024 Content

Product Details

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