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There are no more items in your cartToday’s Marketers Have To Be More Agile Than Ever Before.
Before reading any further, there are 2 terms you should know…
Generalists: those who can do a little bit of everything. (I.e. your typical “Jack of all trades, master of none.”)
Specialists: those who choose a single specific route and focus their work only in that area.
Now that you know them, I want you to FORGET about becoming either of them…
…because one thing is certain in marketing today:
Generalists & Specialists Are Extinct
If that seems harsh, consider where your customers or clients are coming from:
Because they can only speak to their particular skill, specialists are limited in their abilities.
And generalists, while capable of leading marketing teams through campaigns, don’t have time to keep up with new strategies and test-worthy trends emerging every day.
So what’s the happy medium?
Someone who’s able to link the core areas of digital marketing with expertise in about 1-3 of them, and can create a holistic strategy.
This course is hands down, the most comprehensive digital marketing training in the industry today.
We start by making sure you get crystal clear on the most important part of any digital marketing plan:
Your customers.
And to do that, we kick things off by mastering 3 foundational topics:
The Customer Avatar Canvas – WHO your ideal customers are
The Core Message Canvas – WHAT your business offers to your customers
The Customer Value Journey – HOW your customers interact with your message
Then, with instructors who are T-shaped marketers themselves, we’ll take an in-depth look at the core digital marketing competencies, including:
Content Marketing
Email Marketing
Social Media Marketing
Community Management
Digital Advertising
Data & Optimization
Search Marketing
Become A Certified Digital Marketing Strategist
What's Included:
10 Core Modules
105 Video Lessons
The Customer Value Journey Handout
The Customer Avatar Worksheet
Core Message Canvas Worksheet
The Full-Color, 149-Page Workbook
16-Page Final Exam Study Guide
Digital Marketing Mastery Pacing Calendar