Sales and Customer Success Enablement Course by Kyle Bastien
Course Overview
Master the art of sales and customer success enablement with Kyle Bastien, Director of Business Value at Drift, Inc, in this CXL course. Learn how to align your enablement strategies with the buyer’s journey, foster collaboration between sales and customer success teams, and deliver measurable business outcomes. Build a framework to unlock your organization’s potential and drive repeatable results.
What You’ll Learn
- Understand what field enablement is, its critical role, and how it differentiates top product marketers from their peers.
- Develop a field enablement strategy anchored in the buyer’s journey for rapid adoption by sales and customer success teams.
- Plan effective delivery, certification, and measurement strategies to quantify your enablement impact.
- Diagnose and repair breakdowns in sales and customer success processes to avoid leaving revenue on the table.
Who Should Take This Course?
This course is ideal for:
- Professionals working in product marketing or enablement roles at B2B organizations with average deal sizes of $10K or more.
- Individuals seeking to demonstrate measurable value within their organization and deliver impactful results.
- Marketers and sales leaders aiming to align field teams with the buyer’s journey and optimize execution.
Who Is This Course Not For?
This course is NOT suitable for individuals who:
- Operate in eCommerce or transactional sales environments.
- View field teams as competitors rather than collaborators in enablement efforts.
- Already have a polished enablement framework with world-class leadership and predictable results.
About Kyle Bastien and CXL
Kyle Bastien, Director of Business Value at Drift, Inc, brings his extensive expertise in sales and customer success enablement to this CXL course. Learn actionable strategies to align teams, optimize execution, and deliver measurable results. CXL’s professional education empowers you to excel in product marketing and enablement roles.