Segmentation and Persona Research Course by Osman Javed
Course Overview
Master customer segmentation and persona research with Osman Javed in this CXL course. Learn to gather actionable insights about your buyers and apply these insights to create differentiated messaging that aligns with your business goals. This course provides practical frameworks to help you connect with your audience and enhance your go-to-market strategies.
What You’ll Learn
- Understand customer segmentation, evaluate five segmentation types, and determine the right mix for your strategy.
- Follow a repeatable 5-step process for building segments across the customer lifecycle.
- Learn the benefits of buyer personas and apply “The 5 Rings of Buying Insights” to research your buyers effectively.
- Develop buyer personas using structured frameworks for conducting and processing persona research.
- Create messaging that resonates with each target market based on segmentation and persona research.
Who Should Take This Course?
This course is ideal for:
- Product marketers seeking a seat at the table in go-to-market and product strategy discussions.
- Marketers aiming to develop differentiated messaging and positioning that cuts through the noise.
- Professionals looking for structured frameworks to bring unique, market-tested perspectives to their business.
Who Is This Course Not For?
This course is NOT suitable for individuals who:
- Are not interested in gathering insights about target buyers or understanding their voice.
- Have already conducted extensive customer and buyer persona research.
- Do not believe market and buyer research is a responsibility of product marketing.
About Osman Javed and CXL
Osman Javed shares his expertise in segmentation and persona research to help marketers develop resonant messaging and insights-driven strategies. Learn actionable frameworks to elevate your marketing approach with CXL’s trusted professional education.