Simo Ahava (CXL) - Advanced Google Tag Manager

Turn your website into a tracking machine by mastering GTM

Online course: CXL Advanced Google Tag Manager By Simo Ahava

Do you feel like you know Google Tag Manager, but there’s a lot more to know?

Here’s your chance to master Google Tag Manager’s complexities with Google Developer Expert Simo Ahava.

Once you’re ready to move past the basics, you need to realize that GTM is a javascript deployment machine. As an advanced level GTM user, you need to know how to work with APIs, data layer and event tracking.

This is what this course is about.

In this 9-lesson training program, you’ll learn:

• GTM and the GTM data model, useful Javascript skills, and how to automate tasks using the GTM programmatic API
• Customizing GTM event tracking to track interactions on a site
• Customizing your Google Analytics setup using Tasks API, hitCallback, the Google Analytics Settings variable, and regular expressions
• Ins and outs of the dataLayer
• Turning GTM into a true force of power in your data organization

Learn ins and outs of Data Layer

It’s not hyperbole to say that the Data Layer is what makes GTM tick. To many, Data Layer is just a JavaScript Array that feeds data into Google Tag Manager. However, this is only a very small part of the whole picture.

In this course, you’ll learn about the multiple faces of the Data Layer. You’ll understand how the Array is actually just a message bus, feeding messages to Google Tag Manager’s internal data model. You’ll learn how Google Tag Manager introduces an imitation of “state” in the browser, and how you can use this to your advantage when passing data to and from the website.

Understanding the interplay between the website, the Data Layer, and Google Tag Manager is vital if you want to make the most of the tool.

Understand how Google Tag Manager works under the hood

Much of this course will be about how Google Tag Manager works under the hood. It’s not just a theoretical exercise, though, as the learning curve of GTM is very steep and necessarily involves understanding how things like GTM’s data model, event tracking, and end-to-end debugging work. These lessons can be easily translated to actual use cases, and you can use this knowledge to make the container more than just the sum of its parts.

JavaScript is ever-present when talking about “advanced” Google Tag Manager. The deeper you plunge into GTM, the fuzzier the line between Google Tag Manager and JavaScript become. At some point, you’ll find yourself coding more JavaScript than using the GTM UI in your daily work. The tips and tricks shared in this course will help you get a better grasp of the JavaScript paradigm you’ll need to subscribe to if you want to make the most of Google Tag Manager.

ABOUT THE EXPERT

Simo Ahava

Co-Founder @ Simmer Oy

Simo Ahava is a recognized expert on customizing web analytics and tag management solutions to improve the entire “life cycle” of data collection, processing, and reporting. His main areas of expertise lie with Google Analytics and Google Tag Manager. Google has appointed him as a Google Developer Expert in these fields.

Simo holds the position of Co-Founder at Simmon Oy. He also writes a popular blog on all things Google Analytics and Google Tag Manager development at www.simoahava.com.

Sales Page: https://cxl.com/institute/online-course/advanced-google-tag-manager/