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Phil Nottingham - CXL - Brand Tracking 101

Phil Nottingham - CXL - Brand Tracking 101

$25.00 $250.00 -90%
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Brand Tracking 101 by Phil Nottingham

Learn to measure brand performance with CXL’s updated course by Phil Nottingham, Founder of Nott Media. Discover actionable techniques to track brand awareness, engagement, and sentiment using research and analytics tools. Ideal for professionals in digital analytics, SEO, and business growth.


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Description

Course Overview

Learn how to measure brand performance effectively with Phil Nottingham, Founder of Nott Media, in this CXL course. Understand how to track brand awareness, engagement, affinity, and sentiment using commonly available research and analytics tools. This course will equip you with the knowledge to create actionable dashboards that guide strategic improvements, whether you’re a small business or an enterprise.

What You’ll Learn

  • Understand the four core brand measurement concepts and their implications for brand performance.
  • Learn how to select the right metrics for actionable brand tracking tailored to your organization.
  • Explore tools for social listening, market research, and website measurement to gather brand insights.
  • Infer strategic implications from brand metrics and guide investments for marketing improvements.
  • Build a meaningful and actionable dashboard for tracking brand performance.

Who Should Take This Course?

This course is perfect for:

  • Marketers looking to measure brand awareness and performance using data-driven techniques.
  • Professionals in digital analytics and SEO seeking actionable insights for brand strategy.
  • Small business owners and enterprise marketers aiming to track and optimize brand investments.

About Phil Nottingham and CXL

Phil Nottingham, Founder of Nott Media, brings his expertise in brand measurement to this CXL course. Gain practical knowledge and tools to measure and improve your brand strategy. With CXL’s trusted professional education, you’ll take your marketing analytics to the next level.

Sales Page

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Phil Nottingham - CXL - Brand tracking 101 Course Content

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Product Details

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