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Charles Farina - CXL - Google Analytics 4

Charles Farina - CXL - Google Analytics 4

$25.00 $250.00 -90%
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Google Analytics 4 (GA4) by Charles Farina

Prepare for the future of analytics with CXL’s Charles Farina, Head of Innovation at Adswerve. Gain hands-on experience with GA4 features, learn event-driven data models, and understand BigQuery integration. Perfect for professionals in digital analytics, SEO, and business growth.

IMPORTANT: This course is now out-dated and no longer available on CXL website, newer and more updated course are now available.


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Description

Google Analytics 4 (GA4) Course by Charles Farina

Course Overview

Master Google Analytics 4 (GA4) with Charles Farina, Head of Innovation at Adswerve, in this CXL course. GA4 is the next generation of Google Analytics, featuring a completely new interface, data model, and capabilities. This hands-on course will teach you how to implement, debug, and use GA4’s features, including enterprise-level tools like BigQuery integration and unsampled data. Stay ahead of the curve and future-proof your analytics skills.

What You’ll Learn

  • Understand the importance of GA4 and why starting now is crucial (GA4 does not import existing GA data).
  • Learn about GA4’s event-driven data model and how it compares to other analytics tools like Snowplow and Heap.
  • Develop a dual-tagging or migration plan for transitioning existing GA properties to GA4.
  • Leverage enterprise features such as BigQuery integration, funnels, and unsampled data analysis.
  • Use step-by-step implementation guides, debugging tools, and frameworks to get started with GA4.

Who Should Take This Course?

This course is ideal for:

  • Current Google Analytics users who want to future-proof their skills and knowledge.
  • Professionals seeking to access new GA4 features like BigQuery integration and pathing reports.
  • Marketers who want to stay ahead of the curve with GA4 knowledge and implementation.

Who Is This Course Not For?

This course is NOT suitable for individuals who:

  • Expect GA4 to be a complete solution—GA4 is still in early stages of development.
  • Are already advanced GA4 users (an advanced course will be available in the future).
  • Prefer to adopt new technology only after it is widely established.

About Charles Farina and CXL

Charles Farina, Head of Innovation at Adswerve, brings his extensive expertise in analytics and Google products to this CXL course. Learn proven strategies to navigate GA4’s new features and implementation process. With CXL’s industry-leading education, you’ll gain the skills to excel in analytics and stay ahead of the competition.

Sales Page

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Charles Farina - CXL - Google Analytics 4 Course Content

a screenshot of the course content

Product Details

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