True Social Media Experts Understand This…
Has your boss/client ever come to you wondering why you’re not using some obscure tactic, follow/unfollow growth method, or questionable-at-best strategy because they heard a “Social Media Guru” talking about it?
All the while you’re all too aware that the gurus who pretend that successful social media marketing is all about cool “hacks” or “this one weird trick” never last and hardly ever see results.
True Social Media Experts understand this: Social media is a real craft that involves real strategy that goes far beyond flashy hacks.
That’s why social media is…
The #1 Most Misunderstood & Underleveraged Marketing Channel
The social commerce market size is going to hit over $1Trillion this year.
Yep, TRILLION with a “T”…
That means social media is becoming increasingly more powerful for enabling customers to discover, learn, and buy your products.
Whether it’s Nike using Instagram and influencers to spread inspirational and motivational content…
Airbnb posting stunning travel photos and user-generated content…
or Wendy’s interacting with funny and witty customer comment responses to build strong brand personality…
Successful social media marketers are leveraging this consumer trend to their advantage.
Unfortunately, most businesses are missing this massive opportunity.
Does any of this hit home for you?:
• You’ve been posting on a couple of different platforms, but your following isn’t really growing, likes and comments are basically non-existent, and actually getting sales feels impossible.
• You see other businesses having success on social, but for some reason it’s falling flat for you.
• You feel so overwhelmed with the process of coming up with what to post, where to post it, when to post it, how to organize it all, and actually stay consistent that you end up stopping altogether.
Feel familiar?
You might even be posting regularly, creating valuable content, and spending a lot of time every week to stay consistent…and you’re STILL not seeing results.
If that sounds like you, you’re not alone, and you’re in the right place!
“Regularly Posting” is not enough to succeed with social media
I think we can all agree that it would be great if being successful with social media was as simple as regularly posting content…
…but we’ve tried that, and it just doesn’t work like it feels like it should.
Regularly posting is extremely important to driving engagement and revenue, it’s just not the whole picture.
How you post, where you post, and why you’re posting are all critical elements that have to work in concert if you want to see results.
No Two Platforms Are The Same
Between Instagram, Facebook, YouTube, TikTok, LinkedIn, Pinterest, and Twitter…each has its own unique algorithm and unspoken rules about how to be seen in users’ feeds.
What works on one won’t necessarily work on another.
At DigitalMarketer, we got over 28 million impressions on social media last quarter.