Master Project Management for Marketing with CXL
Improve Marketing Campaign Efficiency
This 57-minute course equips you with practical skills to manage and optimize marketing campaigns using proven project management strategies. Learn to align your efforts with business objectives, avoid common pitfalls, and deliver results on time.
What You’ll Learn:
- How to apply project management techniques tailored for marketing.
- Strategies to avoid common project management mistakes.
- Building and executing campaigns with clear processes.
- Aligning project tasks with overarching business goals.
- Developing a framework to manage and report on marketing projects effectively.
Who Is This Course For?
This course is ideal for professionals responsible for:
- Managing marketing campaigns and timelines.
- Overseeing project coordination and task allocation.
- Aligning marketing strategies with business goals.
- Improving team collaboration and communication.
- Tracking and reporting on campaign performance.
Course Curriculum:
- Retention = Revenue – Learn how retention impacts business growth and revenue.
- The Early Bird Gets the Retention Worm – Explore strategies to improve Week 1 retention.
- Segment for Best Results – Discover how segmentation improves retention and reduces churn.
- Beyond the First 90 Days – Build retention strategies for long-term customer engagement.
- Slowing the Curve – Learn how to flatten the retention curve outside product development.
- Measuring and Improving Retention – Refine churn-busting efforts using quantitative and qualitative data.
About the Expert
Alexa Hubley
Alexa Hubley specializes in building full-funnel marketing campaigns and uses creative segmentation tactics to drive growth and retention. She’s spoken at many notable conferences, including CXL Live and Digital Elite Camp, and brings her extensive marketing expertise to this course.
Subscribe to CXL and Access This Course
Gain access to this course and 120+ other training programs on data-driven marketing. Earn a certificate of completion to showcase your expertise. Visit the official course page for more details.