an image of Alexa Hubley - CXL - Project management for marketers
an image of Alexa Hubley - CXL - Project management for marketers

Alexa Hubley - CXL - Project management for marketers

$30.00
No tax

Become Skilled at Project Management for Marketing

This 57-minute course teaches you how to apply proven project management techniques tailored specifically for marketing campaigns. Learn how to structure, execute, and optimize campaigns efficiently to meet business objectives.

What You?ll Learn:

  • Apply project management techniques specifically for marketing campaigns.
  • Avoid common project management mistakes in marketing.
  • Build, execute, and optimize marketing campaigns with a clear process.
  • Align project tasks with business goals and objectives.
  • Develop a framework for managing and reporting on marketing projects.

Description

Master Project Management for Marketing with CXL

Improve Marketing Campaign Efficiency

This 57-minute course equips you with practical skills to manage and optimize marketing campaigns using proven project management strategies. Learn to align your efforts with business objectives, avoid common pitfalls, and deliver results on time.

What You?ll Learn:

  • How to apply project management techniques tailored for marketing.
  • Strategies to avoid common project management mistakes.
  • Building and executing campaigns with clear processes.
  • Aligning project tasks with overarching business goals.
  • Developing a framework to manage and report on marketing projects effectively.

Who Is This Course For?

This course is ideal for professionals responsible for:

  • Managing marketing campaigns and timelines.
  • Overseeing project coordination and task allocation.
  • Aligning marketing strategies with business goals.
  • Improving team collaboration and communication.
  • Tracking and reporting on campaign performance.

Course Curriculum:

  1. Retention = Revenue ? Learn how retention impacts business growth and revenue.
  2. The Early Bird Gets the Retention Worm ? Explore strategies to improve Week 1 retention.
  3. Segment for Best Results ? Discover how segmentation improves retention and reduces churn.
  4. Beyond the First 90 Days ? Build retention strategies for long-term customer engagement.
  5. Slowing the Curve ? Learn how to flatten the retention curve outside product development.
  6. Measuring and Improving Retention ? Refine churn-busting efforts using quantitative and qualitative data.

About the Expert

Alexa Hubley

Alexa Hubley specializes in building full-funnel marketing campaigns and uses creative segmentation tactics to drive growth and retention. She?s spoken at many notable conferences, including CXL Live and Digital Elite Camp, and brings her extensive marketing expertise to this course.

Subscribe to CXL and Access This Course

Gain access to this course and 120+ other training programs on data-driven marketing. Earn a certificate of completion to showcase your expertise. Visit the official course page for more details.

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