Master Product Messaging and Sales Page Copywriting with CXL
Clarify Sales Copy and Create Messaging That Resonates
This 5h 16min course provides actionable strategies to create compelling, customer-centric messaging. Learn to use voice-of-customer insights, craft value propositions, and structure your messaging for clarity and conversions.
What You’ll Learn:
- Conducting copy teardowns to prioritize and improve messaging effectiveness.
- Developing value propositions that align with customer motivations.
- Leveraging voice-of-customer research for tailored messaging.
- Optimizing sales copy for clarity, impact, and conversions.
- Structuring your messaging to trigger customer motivations and tell a story.
Who Is This Course For?
This course is ideal for professionals responsible for:
- Product marketing and positioning.
- Creating high-converting sales copy.
- Developing brand messaging strategies.
- Enhancing website copy for better user engagement.
- Improving product descriptions and sales page effectiveness.
Course Curriculum:
- How to Conduct a Copy “Teardown” – Learn how to analyze and improve sales copy.
- Introduction to Message-Mining – Discover how to gather customer insights for messaging.
- Mining Messages From Your Customers – Use surveys, interviews, and user tests to refine copy.
- Crafting Effective Unique Value Propositions – Learn to create attention-grabbing value propositions.
- Message Hierarchies – Structure your messaging for maximum impact.
- Writing the First Draft – Develop a customer-informed, data-driven sales page draft.
- Editing & Punching Up Your Copy – Apply conversion-focused editing techniques.
- Conversion-Focused Formatting & Layout – Enhance readability and usability of copy.
- Bonus: Real-Life Case Study – Analyze Petdoors.com’s home page for practical insights.
About the Expert
Momoko Price
Momoko Price is a seasoned conversion copywriter and partner at Kantan Designs. With experience working with startups and major brands like Intuit, AT&T, and Base CRM, Momoko specializes in crafting messaging that drives results and resonates with audiences.
Earn Your Certificate of Completion
Completing this course earns you the official CXL Product Messaging Course Certificate, recognized by employers worldwide and ready to add to your LinkedIn profile.
Subscribe to CXL and Access This Course
Get on-demand access to this course and 120+ other training programs covering all aspects of data-driven marketing. Visit the official course page for more details.