-98%

Reforge.com - Product Management Foundations

$39.94 $1,997.00 -98%

No tax

Build a foundational understanding of the product manager role, and learn the tools required to succeed as a product manager.

Description

Reforge: What separates good PMs from great PMs is a solid foundation to build on. This program sets you up for a high-growth trajectory as a PM by teaching you how to become an independent operator. It introduces you to valuable tools and processes needed to own products end-to-end, and get proactive buy-in from peers and leaders.

The Growth Series distills hard-earned insights, frameworks, and systems from tech?s top leaders and delivers decades of career experience in just 6 weeks. From acquisition and retention to user psychology and habit formation, this program draws on real examples from category-defining companies to teach you how to solve difficult growth problems and drive results for your company.

Meet the Program Creator

Ben Lauzier: Ben was the VP of Product & Growth at Thumbtack where he rebuilt the Product team and Thumbtack's Growth levers, re-architected the revenue model, and helped 3X Thumbtack's Growth within 3 years. Prior to Thumbtack, Ben was at Lyft for 6 years (employee #30 until IPO) where he primarily led the Supply side of Product to reach 1% of US workers driving for Lyft every month.

Jiaona Zhang: VP Product at Webflow; Formerly WeWork, Airbnb, Dropbox

Anand Subramani: SVP, Product at Path; Formerly Pilot, Gusto, Dropbox, Zynga

Course Breakdown:

Who is this for?

APMs, early career PMs, or marketers/designers/engineers who are making a switch to Product Management.

Course Goal

Learn the tools required to succeed as a product manager.

Topics Covered

Identifying The Opportunities That Create Value

Learn the three parts of a great product opportunity - strategic fit, customer value, and business impact, and walk through tools to identify and validate them.

Designing Features

Define constraints for your feature/solution based on a validated opportunity, collaborate with design to brainstorm on possible solutions, and leverage user research to arrive at a high-fidelity prototype of what you're going to build. You will also learn how to run a design review to ensure alignment before development.

Develop Product Features

Learn how to define milestones and sequence work to meet business/customer goals, while de-risking future work and learning from each development cycle. You'll also learn how to identify and partner with engineering, design, and other stakeholders through the development process.

Launching & Learning?

Learn best practices for launches and how best to work with customer-facing teams to ensure your feature is marketed and adopted. You'll also get a comprehensive overview of the tools needed for effective launches, such as defining success metrics, how to analyze feature performance, and how to communicate learnings.