Product Launches Course by Morgan Molnar
Course Overview
Master the tools and methods necessary for successful product and feature launches with Morgan Molnar, Director of Product Marketing at Momentive, in this CXL course. Learn to set realistic goals, develop go-to-market strategies, and manage cross-functional execution to maximize the impact of your launches. Gain confidence in tracking metrics and presenting results to leadership.
What You’ll Learn
- Set realistic launch goals that motivate teams and focus efforts.
- Develop a comprehensive go-to-market strategy, including audience definition, messaging, and pricing.
- Enable sales and marketing teams with training, resources, and content for successful product adoption.
- Manage execution of pre-launch and post-launch activities to ensure seamless rollouts.
- Track and report on key metrics to demonstrate the success of your launches.
Who Should Take This Course?
This course is ideal for:
- Product marketers looking to elevate their skills and master product launches.
- Professionals involved in launching new features or products with significant business impact.
- Marketers seeking to increase the effectiveness and impact of their product and feature launches.
- Those with experience in small feature launches who want to upskill for larger, higher-value products.
Who Is This Course Not For?
This course is NOT suitable for individuals who:
- Are not involved in launching new products or features.
- Do not want to increase the impact of their product launches.
- Do not have any upcoming product or feature launches in the next year.
About Morgan Molnar and CXL
Morgan Molnar, Director of Product Marketing at Momentive, brings her expertise in product launch strategy to this CXL course. Learn actionable methods to drive successful product adoption, enable teams, and achieve measurable growth. CXL’s professional education empowers marketers with the tools to excel in product marketing and business leadership.