Scaling Content Marketing Course by Ross Hudgens
Course Overview
Learn how to exponentially increase website traffic through content marketing with Ross Hudgens, Founder & CEO of Siege Media, in this CXL course. Discover the power of SEO to scale your content marketing strategy and achieve higher ROI. From building content strategies to executing outreach campaigns, this course provides the tools and frameworks needed to drive growth and visibility online.
What You’ll Learn
- Develop an effective SEO-driven content strategy tailored to your company’s size and budget.
- Create a Keyword-Opposition to Benefit (KOB) Analysis to rank for high-value topics quickly.
- Identify what makes content marketable and adapt these principles to your business.
- Master an end-to-end outreach strategy to amplify your content’s visibility and rankings.
- Leverage Content Layering techniques to accelerate the ranking of your most valuable pages.
Who Should Take This Course?
This course is ideal for:
- Content marketers aiming to scale their efforts and increase website traffic.
- SEO professionals seeking advanced strategies for content-driven growth.
- Marketing leaders looking to invest in long-term, high-ROI channels for business growth.
About Ross Hudgens and CXL
Ross Hudgens, Founder & CEO of Siege Media, brings his expertise in SEO and content marketing to this CXL course. Learn actionable strategies and proven methods used by companies like Intuit, TripAdvisor, and AirBnB to grow traffic and enhance business performance. CXL’s professional education equips marketers with the skills to thrive in competitive industries.