Andre Chaperon & Shawn Twing - The Traffic Engine [Updated]

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I have shared these ideas with colleagues and clients, refined them with razor-sharp marketers in exclusive groups and in intensely demanding boardrooms, and I have implemented strategies based on these ideas on behalf of clients generating thousands of dollars in revenue, as well as clients generating hundreds of millions of dollars in revenue.

Others have implemented these ideas as well, and their feedback has been consistent, and overwhelming. Simply put, these ideas work.

Now I’d like to share them with you.

Before I do that, I want to give you some context so you understand my perspective. “Where you stand depends on where you sit,” as the saying goes.

I have owned a digital marketing agency for twenty-one years, worked with nearly two-hundred clients, completed more than 650 projects, managed thousands of campaigns, spent many tens of millions of dollars on Google, Facebook, YouTube, LinkedIn, and other ad networks, and worked with some of the most demanding clients in the most competitive business categories in the world.

I’ve spent tens of thousands of hours thinking deeply about my craft and developing mental models and frameworks to further improve my understanding (and results), and I have had countless conversations with some of the most capable marketers, strategists, writers, and thinkers in my field.

More importantly, I’m just like you. I’m a creative professional, marketer, and business owner who is 100% responsible for the stability and growth of my business. I’ve faced the same professional challenges you have, and I’m certain we have shared similar struggles.

Experience has led me to the conclusion that there are a small number of simple truths in any endeavor that really matter, and respecting those truths is the difference between success and failure.

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