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    Ben Labay - Voice of Customer Data

    Ben Labay - Voice of Customer Data

    $29.99
    No tax

    Become great at the voice of customer data

    Find the real reasons behind customer actions

    Managing Director @ Speero

    Contact Email: [email protected]

    Description

    After taking this course you’ll…

    Clearly understand what research is and what it’s not, and how to leverage this understanding to ask better questions.

    Evaluate how voice of customer fits into a marketing initiative, and why.

    Develop a roadmap to understand your customer through specific VoC research methods, to understand users and their perceptions, user motivations, user behavior, and user fears, uncertainties, and doubts.

    Develop a clear understanding and process for translating the data into insights and an implementation and testing plan

    Getting to the why to change behavior and perceptions

    Voice of customer data is key to getting at the ‘why’ behind what is happening with the brand and products and all the marketing efforts used to change behavior and perceptions. Without it, established brands can’t adapt to changing landscapes of customer attitudes and market forces. Kodak, Nokia, The US record industry all learned this the hard way. Then again, you can’t just listen to what people say and expect miracles.

    This course teaches a framework to efficiently collect data on users perceptions, behaviors, motivations, and anxieties in a way to put insights into action. You’ll be able to come out with a clear understanding of the theory, process, and implications of a proper voice of customer research program.

    Learn from tried and practiced processes with dozens of companies across size, vertical, and industry. E.g., a Proctor & Gamble D2C brand, multiple mattresses brands, short term loans, gambling sites, online education platforms, nutrition supplement companies, and a ton of beauty and cosmetic brands.

    This course is essential for you if …

    You work with customer data and need to get insights from this data.

    You want to stay close to your customer regarding their behaviors, perceptions, motivations and anxieties.

    You work on a UX team and need a systematic framework for collecting and leveraging customer qualitative data for digital experiences.

    This course is NOT for you if…

    You want quick insights. Processing qualitative data requires being bored with data, you can’t let the machines do the work because they don’t have data on customer perceptions in real time.

    You only want to work with quantitative, big data problems.

    You don’t work with customers or customer data.

    Skills you should have before taking this course

    This course is beneficial for anyone wanting to learn more about how the voice of customer data can impact a brand. Prior knowledge and experience in statistical concepts and marketing basics are an advantage.

    Sales Page: https://anon.to/wHqtDR

    Product Details

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    Q: How Am I Going To Receive The Course After Fulfilling My Payment And How Soon Will I Receive It?

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    Secondly, You can request content proof, we will send you screenshots of the course content, sample video links, and everything you need to make your concerns disappear.

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