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Google Shopping Course by Andrew Lolk
Course Overview
Master the art of Google Shopping with Andrew Lolk, Founder and CEO of SavvyRevenue, in this CXL course. Learn how to create granular campaign structures that work harmoniously with Google?s automation to maximize results while reducing unnecessary workload. This course provides actionable strategies to optimize feeds, structure campaigns, and improve overall performance in eCommerce PPC.
What You?ll Learn
- Understand the differences between Performance Max and standard Shopping campaigns.
- Learn how to prepare product feeds for optimal performance.
- Discover campaign structures that align with your marketing strategy and enhance results.
- Identify what to optimize after launching, when to adjust campaign structures, and how to manage long-term performance.
- Gain insights into analyzing performance data across multiple campaigns and focus on what truly matters.
Who Should Take This Course?
This course is ideal for:
- Professionals working with eCommerce PPC who want to maximize Google Shopping performance.
- Marketers new to eCommerce PPC who want to understand Google Shopping?s unique features compared to Search campaigns.
- Agency professionals or clients seeking a deeper understanding of Google Shopping to collaborate effectively on strategies.
About Andrew Lolk and CXL
Andrew Lolk, Founder and CEO of SavvyRevenue, is a leading expert in eCommerce PPC and Google Shopping strategies. In this CXL course, you?ll gain proven techniques to optimize campaigns, drive better results, and improve your understanding of Google Shopping. CXL?s trusted professional education empowers marketers with the tools to advance their careers.
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Andrew Lolk - Google Shopping Course Content
