Shopping Cart
Course Overview
Uncover the reasons behind customer actions with Ben Labay, Managing Director at Speero, in this CXL course. Learn how to effectively collect, analyze, and leverage voice of customer (VoC) data to understand user perceptions, motivations, and anxieties. This course provides practical frameworks to help brands adapt to changing customer attitudes and market forces, ensuring your strategies are always customer-focused.
What You?ll Learn
- Understand what research is and isn?t, and how to ask better questions.
- Evaluate the role of voice of customer in marketing initiatives and its impact on behavior and perceptions.
- Develop a roadmap for VoC research methods to understand users? behaviors, motivations, and fears.
- Translate qualitative data into actionable insights, implementation plans, and testing strategies.
- Master frameworks to efficiently collect and process customer data for digital experiences.
Who Should Take This Course?
This course is ideal for:
- Professionals working with customer data who need actionable insights to guide strategies.
- UX teams seeking systematic frameworks for collecting and leveraging customer qualitative data.
- Marketers aiming to stay close to customer behaviors, perceptions, motivations, and anxieties.
Who Is This Course Not For?
This course is NOT suitable for individuals who:
- Expect quick insights from customer data without deep qualitative analysis.
- Prefer to work exclusively with quantitative, big data problems.
- Do not work with customers or customer data.
About Ben Labay and CXL
Ben Labay, Managing Director at Speero, brings his extensive experience in voice of customer research to this CXL course. Learn tried-and-tested processes used across industries to gather meaningful insights and drive actionable strategies. With CXL?s trusted professional education, you?ll gain the skills to understand and adapt to customer needs effectively.
Sales Page
Ben Labay - CXL - Voice of Customer Data Course Content
