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Transactional Data Analysis Course by Kevin Hillstrom
Course Overview
Uncover the secrets of business success with Kevin Hillstrom, Founder of MineThatData, in this CXL course. Learn to analyze transactional data to understand what drives your brand?s success from a customer perspective. This course equips you with the skills to communicate actionable insights to executives, align strategies with customer behaviors, and develop plans for sustainable growth.
What You?ll Learn
- Identify at a strategic level why your business may not be meeting expectations and communicate these findings to executives.
- Evaluate the three types of business models (loyalty, hybrid, customer acquisition) and determine which one your brand operates within.
- Quantify the critical importance of a Welcome Program in building lifelong customer relationships.
- Pinpoint when customers decide to become loyal buyers or end their relationship with your brand, and leverage this insight for effective marketing.
- Develop a customer-centric plan to grow your business and exceed executive expectations.
Who Should Take This Course?
This course is ideal for:
- Digital marketers and analysts aiming to understand the drivers of business success from a customer perspective.
- Professionals seeking to align business strategies with customer behavior and improve organizational performance.
- Anyone responsible for providing actionable data insights to executives or stakeholders.
About Kevin Hillstrom and CXL
Kevin Hillstrom, Founder of MineThatData, is a leading expert in transactional data analysis. In this CXL course, he shares his proven techniques for evaluating customer behavior and building strategies for sustainable growth. CXL?s professional education empowers analysts and marketers with actionable insights and skills to drive success.
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Kevin Hillstrom - CXL - Transactional Data Analysis Course Content
