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    Interaction Design - User Experience The...

    Interaction Design - User Experience The Beginner’s Guide

    $35.00
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    Description

    User experience, or UX, has been a buzzword since about 2005. Chances are, you’ve heard of the term, or even have it on your portfolio. But your understanding of what the term “user experience” means might be wrong—or, more accurately, insufficient.

    “[User experience] is used by people to say ‘I’m a user experience designer, I design websites’, or ‘I design apps.’ And they have no clue as to what they’re doing, and they think the experience is that simple device, the website, or the app, or who knows what. No! It’s everything—it’s the way you experience the world, it’s the way you experience your life, it’s the way you experience the service. Or, yeah, an app or a computer system. But it’s a system that’s everything.”

    — Don Norman, pioneer and inventor of the term “user experience”1

    Most people fail to see the whole picture of “user experience.” And when you can’t see the forest for the trees, you’re missing a lot of factors that help to create an optimal user experience. That’s why having a comprehensive understanding of the entire umbrella of “user experience” is critical, backed with solid theory—especially since customer intelligence agency Walker predicts that experience will overtake price and product as the key brand differentiator by 20202.

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