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    Osman Javed - Segmentation and persona research

    Osman Javed - Segmentation and persona research

    $29.99
    No tax

    Become great at segmentation and persona research

    Learn how to quickly and precisely gather customer and buyer insights that will transform the way you speak to your buyers.

    Contact Email: [email protected]


    We diligently handle over 99 monthly DMCA reports to offer you these courses. Rest assured, our Courses and Support Will Exist Until the End of The Internet!

    Description

    After taking this course you’ll…

    Clearly understand customer segmentation, how to evaluate the five types of segmentation, and effectively determine the right mix of segmentation approaches for your go-to-market strategy.

    Learn an easy-to-follow and repeatable 5-step process for building segments that focus and align your business across the customer life-cycle.

    Understand buyer personas, their benefits, and how to effectively apply “The 5 Rings of Buying Insights” when researching your buyers and buying committee.

    Learn a framework for conducting and processing your persona research to develop effective Buyer Personas.

    Apply your segmentation and buyer persona research to develop messaging that resonates with each target market and/or buyer.

    This course is essential for you if…

    You want to help product marketing earn a seat at the table when it comes to Go-to-Market and Product Strategy.

    You want to help your organization cut through the noise and develop differentiated messaging and positioning that resonates with your target audience.

    You’re looking for a structured and repeatable framework for bringing unique market-tested perspectives to your business.

    This course is NOT for you if…

    You are not looking to understand the voice of your target buyers. This course outlines methods for gathering first-hand research about your target buyers.

    You have already conducted extensive customer and buyer persona research. While the frameworks in this class are helpful to all, they are best understood when put into practice.

    You don’t believe it is product marketing’s responsibility to conduct market and buyer research.

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    Product Details

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    How to Download - F.A.Q

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