Learn the five steps of design thinking as a model to plan, design and launch stories. In this tried and true method, students will be able to practically submit their brand stories through the empathize, identify, ideate, prototype and test phases, understanding each step for storytelling success.
After taking this course you’ll…
Learn what is brand storytelling…and what is not – Gain a clear definition of storytelling as a connection tool for user-centered experience
Understand Design Thinking – Learn about this powerful problem-solving framework that puts people at the center of design solutions
Craft your story with empathy and Design Thinking Principles – Take your story through the five steps of design thinking and learn to prototype stories
Understand the three levels of empathy for business results – Embracing empathy as a business innovation tool in today’s digital market
Leverage visual elements in storytelling – the power of color, typography, photo, video and digital assets to take storytelling to the next level
Sales Page: https://anon.to/hWLNNq