Course Overview
Master customer storytelling with Jordan Greene, Senior Director of Product Marketing at Outreach, in this CXL course. Learn how to make your customers the hero of your product marketing story. Build systems to gather insights, develop customer advocates, and leverage social proof to fuel better storytelling and drive B2B marketing success.
What You’ll Learn
- Gather up-to-date customer insights through 1:1 interactions and call analytics tools.
- Develop programs to nurture customer advocates and amplify their voices.
- Leverage customers to tell your product’s story and build compelling narratives.
- Evaluate and manage third-party review sites to create public social proof.
- Understand how strong customer storytelling helps win more deals and build trust.
Who Should Take This Course?
This course is designed for:
- Product marketers looking to accelerate their careers.
- Marketers in business growth, ecommerce, and SEO and traffic.
- B2B marketing professionals aiming to create impactful customer storytelling programs.
Who Is This Course Not For?
This course is NOT suitable for individuals who:
- Are already experienced or successful customer marketers.
- Don’t believe customers are key to product marketing success.
- Are looking for a quick method to build case studies.
About Jordan Greene and CXL
Jordan Greene brings his expertise as Senior Director of Product Marketing at Outreach to this CXL course, guiding you through actionable strategies to master customer storytelling and build lasting social proof. With CXL’s proven reputation for professional education, you’ll gain the skills to elevate your product marketing efforts.