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    Phil Nottingham - Brand tracking 101

    Phil Nottingham - Brand tracking 101

    $29.99
    No tax

    Become great at brand tracking

    Learn how to use commonly available research and analytics tools to meaningfully measure brand awareness, brand engagement, brand affinity, and brand sentiment.

    Phil Nottingham: Founder @ Nott Media

    Contact Email: [email protected]

    Description

    Everyone knows brand is important, but few marketers really know how to measure it properly. In this course, we are going to look at the different ways of measuring brand and ensure that at the end of it you have a meaningful, actionable dashboard that can improve your strategy.

    Small businesses can and should measure brand marketing as well, and this course provides techniques and tools applicable to these companies, as well as enterprises.

    After taking this course you’ll…

    Understand the four core brand measurement concepts, what they tell you about wider brand performance, and how to pick the right metrics for your organization to ensure your brand tracking is always actionable.

    Explore some of the tools available on the market for social listening, market research and website measurement, and how these tools can be used to pull together brand metrics.

    Infer strategy implications from brand metrics, and appreciate how they can guide improvements to marketing invesments.

    Sales Page: https://anon.to/9CIB9l

    Product Details

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