Master Landing Page Optimization to Drive Conversions and Business Growth
Course Overview
This 2h 58min course provides a deep dive into landing page optimization. Learn how to diagnose and improve underperforming landing pages, apply research-driven strategies, and implement behavioral design principles for better user engagement. By mastering these skills, you’ll build landing pages that consistently drive conversions and support business growth.
What You’ll Learn
- Master the fundamentals of landing page optimization.
- Conduct in-depth research to uncover insights that improve conversions.
- Apply a structured optimization process for consistent improvements.
- Leverage behavioral design principles to influence user behavior effectively.
- Understand foundational elements of landing pages for high-converting experiences.
Why Take This Course?
Many businesses struggle with landing pages that fail to convert. This course provides actionable strategies to identify and address common challenges. By optimizing your pages, you’ll transform them into powerful tools for driving leads, conversions, and revenue growth.
Course Curriculum
- Optimization Fundamentals: Learn the key principles of effective landing page design.
- Research-Driven Insights: Conduct targeted research to uncover opportunities for improvement.
- Behavioral Design: Apply behavioral principles to guide user actions and decisions.
- Optimization Process: Develop a structured approach to continuous improvement.
- Building High-Converting Pages: Learn how to craft landing pages that deliver results.
Who Should Take This Course?
- CRO specialists aiming to enhance their optimization skills.
- Digital marketers looking to improve conversion rates.
- UX/UI designers focused on creating high-converting user experiences.
- Product managers responsible for online revenue growth.
- E-commerce managers seeking to improve site performance.
About the Expert
Michael Aagaard, Senior CRO Consultant, has been practicing conversion optimization full-time since 2008. With extensive experience working with global companies across various industries, Michael has been a keynote speaker in 12 countries and served as Senior Conversion Optimizer for Unbounce. He specializes in sharing actionable insights to help businesses improve their conversion rates.
Certificate of Completion
Earn an official CXL Landing Page Optimization Certificate upon course completion. Add it to your LinkedIn profile to showcase your expertise in driving landing page performance and conversions.