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A/B Testing Mastery by Ton Wesseling
Optimize Campaign Performance with A/B Testing
In this in-depth course, Ton Wesseling, a recognized global expert in conversion optimization, will guide you through the advanced principles of A/B testing. With 19 lessons spanning over 5 hours, you'll gain the skills needed to drive real impact through data-driven experimentation.
Course Highlights:
- Create a long-term A/B testing strategy for sustained optimization.
- Identify high-impact areas for testing to maximize conversions.
- Formulate hypotheses based on behavioral psychology and data.
- Effectively execute and analyze experiments for actionable insights.
- Scale your experimentation process to achieve organizational growth.
Who Should Take This Course?
This course is essential for professionals responsible for:
- Conversion rate optimization (CRO)
- Digital marketing strategy
- User experience and product optimization
- Data analysis and experimentation
Course Curriculum:
The course includes 18 structured lessons covering:
- History of A/B Testing
- Understanding the Value of Testing
- When to Use A/B Testing
- Determining Data Sufficiency for Testing
- Choosing the Right KPIs
- Researching Insights for Testing
- Setting Hypotheses
- Prioritizing Tests
- Designing, Developing, and QA Testing
- Configuring A/B Tests
- Calculating Test Durations
- Monitoring Tests
- Analyzing Test Outcomes
- Presenting Learnings to Stakeholders
- Building Business Cases
- Scaling Up Testing
- Sharing and Scaling Insights
- Bonus Section: Advanced Topics
About the Expert
Ton Wesseling is a renowned authority in the conversion optimization space. With over 20 years of experience, Ton is a sought-after speaker, consultant, and founder of Online Dialogue, where he helps organizations achieve data-informed growth. His expertise in experimentation and CRO makes him one of the most influential thinkers in the field.
Sales Page: https://cxl.com/institute/online-course/ab-testing-mastery/
