an image of Steve Watt - CXL - Account based marketing
an image of Steve Watt - CXL - Account based marketing

Steve Watt - CXL - Account based marketing

$30.00
No tax

Master Account-Based Marketing with CXL

In this 3-hour course, learn how to implement Account-Based Marketing (ABM) strategies to engage high-value prospects and improve B2B sales. Define your Ideal Customer Profile (ICP), develop personalized multi-channel campaigns, and leverage the right tools for better ROI.

What You?ll Learn:

  • Clearly define ABM and its differences from traditional marketing strategies.
  • Develop an Ideal Customer Profile (ICP) for targeted campaigns.
  • Implement multi-threaded, multi-channel campaigns for high-value accounts.
  • Leverage ABM tools and technology for campaign success.

Description

Master Account-Based Marketing with CXL

Target High-Value Accounts and Drive Revenue Growth

This 3-hour, 7-lesson course focuses on Account-Based Marketing (ABM), a proven strategy to engage high-value prospects and improve B2B sales. Many teams struggle with traditional marketing approaches that fail to connect with decision-makers effectively. This course equips you with the tools and strategies needed to adopt ABM successfully.

What You?ll Learn:

  • Understand ABM and how it differs from traditional marketing strategies.
  • Develop an Ideal Customer Profile (ICP) to identify high-value accounts.
  • Plan and execute multi-threaded, multi-channel campaigns for better engagement.
  • Leverage ABM tools and technology to optimize campaign performance.
  • Measure and refine ABM initiatives for continuous improvement.

Who Should Take This Course?

This course is ideal for professionals responsible for:

  • B2B marketing and lead generation.
  • Sales and account management.
  • Strategic customer engagement and retention.
  • Marketing operations and campaign execution.

After Completing This Course, You?ll Be Able To:

  • Define and implement a clear ABM strategy.
  • Identify and target high-value accounts using an Ideal Customer Profile (ICP).
  • Create personalized, multi-channel campaigns for high-impact engagement.
  • Use ABM tools and technology to enhance lead management.
  • Measure and optimize ABM campaigns for ongoing success.

Sales Page

For more details, visit the official course page.

Product Details