Master Account-Based Marketing with CXL
Target High-Value Accounts and Drive Revenue Growth
This 3-hour, 7-lesson course focuses on Account-Based Marketing (ABM), a proven strategy to engage high-value prospects and improve B2B sales. Many teams struggle with traditional marketing approaches that fail to connect with decision-makers effectively. This course equips you with the tools and strategies needed to adopt ABM successfully.
What You’ll Learn:
- Understand ABM and how it differs from traditional marketing strategies.
- Develop an Ideal Customer Profile (ICP) to identify high-value accounts.
- Plan and execute multi-threaded, multi-channel campaigns for better engagement.
- Leverage ABM tools and technology to optimize campaign performance.
- Measure and refine ABM initiatives for continuous improvement.
Who Should Take This Course?
This course is ideal for professionals responsible for:
- B2B marketing and lead generation.
- Sales and account management.
- Strategic customer engagement and retention.
- Marketing operations and campaign execution.
After Completing This Course, You’ll Be Able To:
- Define and implement a clear ABM strategy.
- Identify and target high-value accounts using an Ideal Customer Profile (ICP).
- Create personalized, multi-channel campaigns for high-impact engagement.
- Use ABM tools and technology to enhance lead management.
- Measure and optimize ABM campaigns for ongoing success.
Sales Page
For more details, visit the official course page.