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April Rassa - Positioning & company story

April Rassa - Positioning & company story

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Become great at positioning & company storytelling

Learn how to be an effective Marketing professional by understanding how to tell your brand story in a way that drives business growth.

April Rassa: VP, Product Marketing @ HackerOne

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April Rassa - Positioning & company story


Your brand positioning is the secret superpower that, if done correctly, can change the way the world thinks about a problem, a technology, or even an entire market. Effective positioning distinguishes your offerings from the competition and helps customers understand your unique value.

In this course, author, product marketing leader, April Rassa shows how to create powerful and effective messaging and positioning for B2B products and services.

After taking this course you’ll…

understand the key components used in crafting a compelling brand story.

walk away with a clear understanding of value proposition, messaging, and positioning and how to use them in your marketing strategy.

develop a positioning statement that your company can use to inform branding, marketing campaigns, sales strategy, product decisions, and customer-success strategy

This course is essential for you if…

As a Marketing professional you are responsible for developing your company’s narrative and positioning, how do you start?

You’re a salesperson and you want to make it easier for your target customers to understand the strengths of your offering so you can generate more leads.

You’re the founder, CEO or executive at a startup that needs to articulate why your product is unique and important to shorten sales cycles and grow revenue.

This course is NOT for you if…

You are looking look for how to write Marketing copy for campaigns or promotional materials.

You are looking to get guidance on how to write copy for presentations.

You are looking to get tips on storytelling techniques.

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