Course Overview
Master the skills needed to build a loyal audience with Phil Nottingham, Founder of Nott Media, in this CXL course. Competitive advantage in brand marketing starts with building a community of superfans who amplify your brand. This course equips you with the technical and creative strategies needed to connect with your target audience and turn them into long-term brand advocates.
What You’ll Learn
- Identify valuable target audiences using effective research methodologies.
- Develop multimedia content strategies that connect your brand with your audience.
- Craft a realistic publishing and measurement process for audience-building content.
- Implement techniques to turn occasional visitors into regular audience members.
- Understand the distinction between audience building and customer acquisition.
Who Should Take This Course?
This course is ideal for:
- Marketers aiming to grow SEO and traffic through meaningful audience engagement.
- Professionals in ecommerce and funnels looking to amplify their brand’s reach.
- Content creators and strategists seeking to develop multimedia content that resonates with target audiences.
About Phil Nottingham and CXL
Phil Nottingham, Founder of Nott Media, brings his expertise in brand affinity and audience engagement to this CXL course. Learn from his actionable strategies to build an audience that turns your brand into their digital home. CXL’s industry-leading courses empower professionals with the tools they need to grow their careers.