This course will walk you from the beginning of setting up your Facebook page to setting up business manager — followed by learning about copy, graphics and technical set up — all key components in ads. After that, you will learn how to build the following ads: Growth, Traffic, Event Responses and Brand Awareness.
Module 1:
Know your business
Understanding Your Audience
Setting Goals for ads
What can visibility get you?
Building momentum
Module 2:
Personal page versus business page
How to optimize social sites for branding and SEO
Setting clear call to action
How to track progress
Module 3:
Business manager introduction
Benefits of business manager
Setting up business manager
Instagram vs Facebook vs Audience network
Adding users to manager
Adding billing into to business manager
Beginner to advanced analytics
Module 4:
Ad fundamentals
Understanding captivating copy
Understanding quality graphics
Terms Of Service
30 ways not to get your ad denied
What happens if your ad is denied
What makes an ad ‘good’, ‘better’, ‘best’
Module 5:
Understanding ad objectives
Split Testing for audiences
Four types of ads covered in this course: Retargeting, brand awareness, growth, traffic,
Module 6: Complete walkthrough of a page growth ad, start to finish
Module 7: Complete walkthrough of a traffic ad, start to finish
Module 8: Complete walkthrough of a brand awareness ad, start to finish
Sales Page: https://anon.to/NIdJlD