Sharon Gutierrez – Facebook Ads Visibility + Momentum

$20.00

No tax

Walks you from setting up a Facebook page and Business Manager through ad copy, graphics and technical setup, then building growth, traffic, event response and brand awareness ads step by step.

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Description

This course will walk you from the beginning of setting up your Facebook page to setting up business manager — followed by learning about copy, graphics and technical set up — all key components in ads. After that, you will learn how to build the following ads: Growth, Traffic, Event Responses and Brand Awareness.

Module 1:

Know your business

Understanding Your Audience

Setting Goals for ads

What can visibility get you?

Building momentum

Module 2:

Personal page versus business page

How to optimize social sites for branding and SEO

Setting clear call to action

How to track progress

Module 3:

Business manager introduction

Benefits of business manager

Setting up business manager

Instagram vs Facebook vs Audience network

Adding users to manager

Adding billing into to business manager

Beginner to advanced analytics

Module 4:

Ad fundamentals

Understanding captivating copy

Understanding quality graphics

Terms Of Service

30 ways not to get your ad denied

What happens if your ad is denied

What makes an ad ‘good’, ‘better’, ‘best’

Module 5:

Understanding ad objectives

Split Testing for audiences

Four types of ads covered in this course: Retargeting, brand awareness, growth, traffic,