Boost LinkedIn Ad Performance and Drive High-Quality Leads
Transform Your LinkedIn Ad Campaigns with Advanced Strategies
This 1h 14min course features 11 lessons designed to help you master LinkedIn Ads optimization. Learn to lower costs per click, target the right audience, and create effective ad funnels. By implementing these strategies, you’ll enhance your lead quality and achieve higher ROI.
What You’ll Learn:
- Use bidding and budget strategies to lower costs per click.
- Target the right audience systematically for consistent success.
- Build effective LinkedIn ad funnels and retargeting campaigns.
- Analyze ad performance metrics for data-driven improvements.
- Maximize ROI through strategic ad management.
Who Is This Course For?
This course is perfect for professionals who:
- Manage paid social campaigns on LinkedIn.
- Want to optimize advertising budgets for better results.
- Focus on analyzing and improving ad performance metrics.
- Develop advanced lead generation strategies.
- Scale ad campaigns to generate high-quality leads.
Course Curriculum
- Gauging Your LinkedIn Ads Performance: Benchmarks
- Controlling Your Costs with Bidding and Budgeting
- Advanced Targeting Strategy for LinkedIn Ads
- Setting Up and Tuning Up Your LinkedIn Ads Campaigns
- LinkedIn Ads Objectives and How to Use Them for Better Pricing
- How to Build Funnels with LinkedIn Ads Using Retargeting
- How to Select an Offer that Converts with LinkedIn Ads
- Traffic Patterns for Dayparting and Ad Scheduling on LinkedIn Ads
- Optimizing and Troubleshooting your LinkedIn Ads Performance
- How to Tag, Track, and Attribute Your LinkedIn Ads Traffic to Assess ROI
About the Expert
AJ Wilcox, CEO of B2Linked.com, is a LinkedIn Ads expert who has managed over $150M in ad spend. As an official LinkedIn partner and host of the LinkedIn Ads Show podcast, AJ brings unparalleled expertise and practical strategies to help you maximize your LinkedIn ad campaigns.
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Access this course along with 120+ other courses and 10 advanced Minidegrees. Start learning today at the official course page.