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Susan Wenograd (CXL) - Google Ads for E-commerce

Susan Wenograd (CXL) - Google Ads for E-commerce

$35.88 $299.00 -88%
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Become great at Google Ads for e-commerce

Updated for 2024 - Subtitles Included


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Description

Learn which Google features are excellent, what still requires a human touch, and how to become a superior marketer in this environment.

Online course: CXL Google Ads Experiments By Susan Wenograd

  • Using Google Ads for e-commerce has become increasingly powerful over the years – with increasing options for you to work less hard and reap more benefits.
  • With all the automation Google offers, it’s more important than ever to know what your role as a manager for Ads is.
  • Want to be in the top 1% of PPC experts? Start experimenting

This course is essential for you if…

  • You are in ecomm, and feel stuck with a campaign structure that is simply Shopping and a bunch of manually-managed keywords.
  • You want to reach your ideal user but know they may not be explicitly searching for your products or solutions.
  • You want to shift more marketing budget to Google but are maxed out on search query coverage with no way to spend more.

Take this course and you will…

  • Spend less time managing details that Google is better at these days, so you can focus more on actual marketing.
  • Understand how keywords are falling to the wayside in favor of user-based behavior signals, and the best ways to use them with Google Ads.
  • Explore newer Campaign types and spread your marketing wings beyond search to reach customers in different ways.

Your course curriculum:

GOOGLE ADS E-COMMERCE

  • Using Auction Insights for Brand Intel
  • The Rise of Behavior vs. Keywords
  • Using Experiments to Test Theories
  • Using Audiences and Broad Match to Your Advantage
  • Using Dynamic Search Ads (DSAs) for insights and reach

ABOUT THE EXPERT

Susan Wenograd

Marketing Consultant

Susan has spent the last 20 years in marketing, specializing in paid search and social for brands and agencies. She has managed tens of millions of ad dollars working with many household names, including General Motors, Instacart, and She’s Birdie.

Sales Page: https://cxl.com/institute/online-course/google-ads-ecommerce/

Susan Wenograd (CXL) - Google Ads for E-commerce Course Content

Susan Wenograd (CXL) - Google Ads for E-commerce

a screenshot of the Course resources

a screenshot of the Course slides

Product Details

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