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Susan Wenograd (CXL) - Google Ads for Beginners

Susan Wenograd (CXL) - Google Ads for Beginners

$35.88 $299.00 -88%
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Get ahead with Google Ads: from beginner to capable

Updated for 2024 - Subtitles Included


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Description

Learn how to run successful, profitable PPC ads in 1h 30min, and get the tactics that work in 2023, guided by a world-class expert.

Online course: CXL Google Ads for Beginners By Susan Wenograd

  • Learn the key decisions you must make in order to succeed with Google Ads
  • Understand keyword research, campaign types, bidding, and reporting
  • Get the PPC tactics you can immediately apply to get the right results

Forget about running ineffective, costly ads

If you’ve ever struggled to make your PPC ads work for your business needs, this course is for you.

In 1 hour 30 minutes, you will learn a full suite of practical recipes updated for 2023, and you’ll walk away with a framework for running and optimizing ads that hit the right targets and get your business the right results.

This is campaign-level training, which means it covers everything that goes into making a profitable and successful Ads campaign, including choosing a budget, bid type, geography, and other segmentation settings.

Get the Google Ads playbook that works in 2023

The Google Ads platform has changed wildly in the last few years. The best practices you’ve always read are now obsolete playbooks that make you waste your PPC budget.

Take keywords. They’re an outdated chapter in most Google Ads courses you’ll find. This training will help you understand how they work now.

You’ll understand every single match type, as Susan Wenograd walks you through all the features on the platform.

After you take this course, you’ll be ready to measure conversions the right way and differentiate the various attribution models.

Your course curriculum:

GOOGLE ADS FOR BEGINNERS

  • The Google Ads Interface
  • Setting Up Conversions
  • How Search Campaigns Are Made
  • Search Queries, Keywords & Match Types
  • Grouping Keywords
  • What is a Quality Score
  • Different Bidding Types & How to Choose
  • Optimizing Using Search Query Reports
  • Optimizing Using Auction Insights
  • Using Audiences for Deeper Insight
  • Course Wrap-Up

ABOUT THE EXPERT

Susan Wenograd

Marketing Consultant

Susan has spent the last 20 years in marketing, specializing in paid search and social for brands and agencies. She has managed tens of millions of ad dollars working with many household names, including General Motors, Instacart, and She’s Birdie.

Sales Page: https://cxl.com/institute/online-course/google-ads-for-beginners/

Susan Wenograd (CXL) - Google Ads for Beginners Course Content

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Product Details

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