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Susan Wenograd (CXL) - Facebook Ads for Ecommerce

Susan Wenograd (CXL) - Facebook Ads for Ecommerce

$35.88 $299.00 -88%
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Become great at Facebook Ads for e-commerce

Updated for 2024 - Subtitles Included


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Description

Facebook Ads have changed drastically in the past few years. Apple’s iOS updates shifted the ad landscape even further.

Many e-commerce practitioners are left wondering: what do I need to know to make Facebook Ads work for me? How do I navigate these changes, and understand its impact on my business? Are there things I should be doing on my site and in my business to compensate?

Online course: CXL Facebook Ads for Ecommerce By Susan Wenograd

  • Understand what changed with iOS14, how that impacts your data, and how many ecommerce operators are shifting their expectations on valuing Facebook Ads.
  • How to evaluate the ever-expanding placements where ads can show on Facebook and Instagram, and what they generally accomplish in your marketing efforts.
  • to make creative that works, and test and analyze your data.

Get the Facebook Ads playbook that works in 2023

Facebook Ads and Meta Ads have changed a lot in 2023. But you can still win, especially if you get a walkthrough from a world-class PPC legend that covers what you need to know about tracking and targeting, creatives and campaigns, and data reporting.

Your course curriculum:

FACEBOOK ADS FOR E-COMMERCE

  • How iOS14 has Affected Facebook Ads, and What You Need to understand as an Advertiser
  • How to set up tracking and audiences to maximize your targeting
  • Understanding settings, limitations, and account structures in Facebook Ads
  • Creative constructs, organization, and a plan to never run out of testing ideas
  • Going Beyond Conversions to make Campaigns pull double duty

ABOUT THE EXPERT

Susan Wenograd

Marketing Consultant

Susan has spent the last 20 years in marketing, specializing in paid search and social for brands and agencies. She has managed tens of millions of ad dollars working with many household names, including General Motors, Instacart, and She’s Birdie.

Sales Page: https://cxl.com/institute/online-course/facebook-ads-ecommerce/

Susan Wenograd (CXL) - Facebook Ads for ecommerce Course Content

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Product Details

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