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Susan Wenograd (CXL) - Facebook Ads for Beginners

Susan Wenograd (CXL) - Facebook Ads for Beginners

$35.88 $299.00 -88%
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Start winning on Meta & Facebook Ads: here’s what works

Updated for 2024 - Subtitles Included


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Description

Get an expert walkthrough of everything you need to start getting wins on Facebook Ads, with the playbook of what works in 2023.

Online course: CXL Facebook Ads for Beginners By Susan Wenograd

  • Learn how to run successful, profitable ads on Facebook and Meta, guided by a world-class expert who has managed millions of dollars in ad spend.
  • Understand how to set up tracking, allocate budget, and choose the right targeting options in a privacy-focused world.
  • Learn how to make creative that works, and test and analyze your data.

Get the Facebook Ads playbook that works in 2023

Facebook Ads and Meta Ads have changed a lot in 2023. But you can still win, especially if you get a walkthrough from a world-class PPC legend that covers what you need to know about tracking and targeting, creatives and campaigns, and data reporting.

In this 13-lesson training program, you’ll learn:

  • Event Tracking & Domain Verification
  • Campaign Structure & Ad Options
  • Account Structure – Ad Set Options
  • Creating Audiences
  • Understanding Privacy & Its Effects in Facebook Ads
  • Facebook Data vs. Other Sources
  • Creative Messaging & Your Ads
  • Creative Strategies that Sell
  • Creative Strategies for Sales Campaigns
  • Creative Strategies for Lead Generation
  • How to Structure Tests to Teach You Something
  • What Data Points Matter & How to Use Them
  • Course Wrap-Up

ABOUT THE EXPERT

Susan Wenograd

Marketing Consultant

Susan has spent the last 20 years in marketing, specializing in paid search and social for brands and agencies. She has managed tens of millions of ad dollars working with many household names, including General Motors, Instacart, and She’s Birdie.

Sales Page: https://cxl.com/institute/online-course/facebook-ads-for-beginners/

Susan Wenograd - Facebook Ads for Beginners Course Content

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Product Details

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