Get access to Boyuan Zhao - E-commerce Email Masters 2.0
Unlock the secrets of e-commerce email marketing with Boyuan Zhao's comprehensive course, "E-commerce Email Masters 2.0". Dive deep into the world of email marketing, from the basics to advanced strategies, and learn how to optimize your campaigns for maximum impact.
Course Highlights:
- Onboarding: Start your journey with a warm welcome, understand the support system, and choose your path - whether you're a freelancer or an agency owner. Get insights into account setup and auditing.
- Emails Explained: Demystify the world of emails. Understand what emails are and how to interpret their metrics.
- Email Capture: Discover strategies to capture more emails, the art of using pop-ups, and the innovative technique of using quizzes for email capture.
- Email Creation: Dive into the aesthetics and content of emails. Understand the debate between plain text and design emails, explore email design and copy modules, and master the art of copywriting.
- Graphic Design: A deep dive into the visual aspect of emails. From basics to advanced topics like color theory, typography, and visual hierarchy. Learn about design thinking, live designing, and the use of animations in email design.
- Acquisition Flows: Understand various flows like the Welcome Flow, Abandoned Cart Flow, and more. Learn how to optimize each flow for maximum conversions.
- Retention Flows: Retain your customers with effective flows like the Customer Thank You Flow, Customer Winback Flow, and more.
- Campaign Planning: Plan your campaigns effectively. Learn about content calendar planning, campaign frequency, and best practices for various campaigns including holiday campaigns, announcement campaigns, and sales campaigns.
- Deliverability: Ensure your emails reach the inbox. Learn what to do if you haven't sent a campaign in a long time and how to fix bad deliverability.
- Decision Making: Optimize your campaigns, flows, and pop-ups. Understand how to fix each metric for better results.
- Communication & Reporting: Master the art of client onboarding and understand the principles of effective communication.
- Project Management: Manage your accounts efficiently using Notion. Get a hands-on demo of how to use Notion for project management.
With over 40 lessons and hours of content, this course is a goldmine for anyone looking to master e-commerce email marketing. Whether you're just starting out or looking to upskill, Boyuan Zhao's expertise will guide you every step of the way. Join now and become an E-commerce Email Master!