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Maya Shah-Ceccotti - CXL - Messaging

Maya Shah-Ceccotti - CXL - Messaging

$25.00 $250.00 -90%
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Messaging by Maya Shah-Ceccotti

Learn to craft impactful messaging with CXL’s updated course by Maya Shah-Ceccotti, Director of Brand and Product Marketing at Shopmonkey. Discover how to create relevant and credible B2B messaging that resonates with your target audience and drives better-fit customers through your pipeline. Perfect for professionals in influence, lead generation, and digital marketing.


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Description

Messaging Course by Maya Shah-Ceccotti

Course Overview

Master the art of impactful messaging with Maya Shah-Ceccotti, Director of Brand and Product Marketing at Shopmonkey, in this CXL course. Learn how to confidently architect B2B product messaging that resonates with your target audience, builds trust, and drives better-fit customers through your pipeline. This course provides a holistic approach to creating, validating, and applying customer-centric messaging strategies.

What You’ll Learn

  • Understand the distinctions between positioning, messaging, and copy, and learn their inputs, outputs, and development cadences.
  • Explore different messaging layers—product, solution, and vertical—and know when to apply each.
  • Learn to run a messaging sprint, using tools like value propositions, benefit/value pairings, and customer journeys to craft impactful messaging.
  • Develop and validate a messaging canvas, adapt messaging by segmentation, and know when to update deliverables.
  • Enable sales and success teams with messaging insights and measure its impact on revenue.

Who Should Take This Course?

This course is ideal for:

  • Marketers looking to intentionally architect effective B2B product messaging.
  • Professionals aiming to create relevant, trustworthy messaging that resonates with customers.
  • Individuals seeking a structured, methodical approach to developing impactful messaging strategies.

Who Is This Course Not For?

This course is NOT suitable for individuals who:

  • Lack a solid understanding of their customers and product value.
  • Prefer working in isolation without cross-functional collaboration.
  • Do not wish to lead or improve organizational messaging strategies.

About Maya Shah-Ceccotti and CXL

Maya Shah-Ceccotti, Director of Brand and Product Marketing at Shopmonkey, brings her expertise in customer-centric messaging to this CXL course. Learn actionable frameworks to craft impactful messaging that drives pipeline growth. CXL’s professional education empowers marketers with the tools to lead and excel in their roles.

Sales Page

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Maya Shah-Ceccotti - CXL - Messaging Course Content

a screenshot of the course content

Product Details

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Q: How Am I Going To Receive The Course After Fulfilling My Payment And How Soon Will I Receive It?

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Q: How Can I Be Sure That I'll Receive The Course That I Paid For?

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