Robert W. Bly – Bly Copy Training Recordings 2022

WHAT YOU GET?

• 8 core course modules?.

• Core Course Module1: Overview

• Build a 6-figure freelance copywriting business.

• Become an A-level copywriter.

• Get more clients than you can handle.

• Double the results your copy produces.

• Establish yourself as a recognized expert.

• Core Course Module 2: Gaining Deep Prospect Knowledge

• The S.A.P. formula for copywriting success.

• 15 ways to take a deep dive into the customer?s mind.

• Using the B.D.F formula for uncovering the core buying complex.

• Clayton Makepeace?s secret for making copy resonate.

• Tap into these 17 fundamental human desires.

• Core Course Module 3: The Motivating Sequence

• The 5-step Motivating Sequence for maximum response.

• 11 additional formulas for making copy even stronger.

• The secret of the Sea-Monkeys.?

• Making outrageous free gift offers profitable.

• The secrets of the Franklin Mint chess set.

• Core Course Module 4: Differentiating Your Product

• The 3-part Unique Selling Proposition.

• 12 ways to make your product superior and unique.

• False logic and invent-a-term.

• Robert Allen, Fran Capo, Mountaineer Mouse.

• ?The FAB Pyramid.

• Core Course Module 5: Creating Irresistible Offers

• 4 elements of winning offers.

• Position part of the product as the premium.

• The magic of a dollar.

• The 4 U?s formula.

• Pricing and guarantee offers that work

• Core Course Module 6: Writing Copy That Sells

• A copywriting lesson from Monty.

• The 4-S formula for making your copy easier to read.

• Why word choice matters so much.

• The power of specifics.

• A copywriting lesson from Texas Holdem.

• Core Course Module 7: Prospecting

• 12 proven self-promotions for freelance copywriters.

• A lead-generating letter that pulled a 10% response.

• How to create a Copywriting Information Kit.

• The MAD-FU formula for qualifying potential clients.

• How to make your website generate a truckload of leads.

• Core Course Module 8: Getting Prospects to Hire You

• 15 reasons why clients hire freelance copywriters.

• 9 steps for converting sales leads into copywriting clients.

• What to do when a potential client ghosts you.

• 23 great copywriting niches.

• 9 common sales objections ? and one good answer to each.

• Bonus Course Module #9: Content Marketing

• Converting free content requests into qualified sales leads.

• How to easily enhance curated content.

• Fill-in-the-blank worksheets for creating your content.

• Tailoring your content delivery format to prospect learning mode.

• 7 proven formulas for writing attention-grabbing content titles.

• Bonus Course Module #10: Websites

• Dual-appeal home pages.

• The 2 things that must be on your website.

• Choosing your domain name.

• Popular home page layouts.

• ?SEO.

• Bonus Course Module #11: Videos

• Common video run times and script word length for each.

• 9 tips for writing video sales letters.

• The power of demonstration videos.

• Problem/solution videos.

• ?Using educational videos to help sell your product or service.

• Bonus Course Module #12: Building Your Copywriting Business

• The 7 key elements of freelance success.

• 5 ways to deliver extraordinary client service.

• ?How to retain good clients for years?even decades.

• The ABM method of getting all the new clients you want.

• 4 secrets to a long and prosperous copywriting career.

Sales Page: https://anon.to/BPth8U