Storytelling Course by Miri Rodriguez
Course Overview
Master the art of storytelling with Miri Rodriguez, Head of Global Internship Program at Microsoft Corporation, in this CXL course. Learn to craft distinctive and empathetic brand stories that resonate with stakeholders and audiences, driving business success. Using design thinking principles, this course equips you to create immersive stories that inspire action and build lasting relationships in today’s digital marketplace.
What You’ll Learn
- Define brand storytelling and understand its role as a tool for user-centered experiences.
- Explore design thinking principles to plan, design, and launch impactful stories.
- Craft empathetic stories by applying the five steps of design thinking: empathize, identify, ideate, prototype, and test.
- Embrace empathy as a business innovation tool to drive meaningful results.
- Leverage visual elements like color, typography, photos, and digital assets to elevate storytelling impact.
Who Should Take This Course?
This course is ideal for:
- Marketers and business professionals looking to craft compelling brand stories.
- Leaders aiming to enhance engagement and build emotional connections with their audience.
- Innovators seeking to use empathy and storytelling to drive business and personal success.
About Miri Rodriguez and CXL
Miri Rodriguez, Head of Global Internship Program at Microsoft Corporation, shares her expertise in brand storytelling and empathy-driven strategies in this CXL course. Gain actionable insights to craft impactful stories that keep you relevant and successful. CXL’s professional education empowers marketers and business leaders to excel in storytelling and influence.