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    Brendan Dell - CXL - Positioning

    Brendan Dell - CXL - Positioning

    $30.00
    No tax

    Attract the Right Customers with Better Positioning

    Master brand positioning to stand out in a saturated market. Learn to develop unique messaging, avoid price erosion, and attract loyal customers with a strong, differentiated strategy.

    What You’ll Learn:

    • Differentiate your company from the competition.
    • Avoid commoditization and price erosion.
    • Create messaging that resonates with your ideal customers.
    • Analyze case studies from top brands to inspire your strategy.
    • Understand the evolution of positioning in modern media.

    Course Length:

    1h 17min | 9 Lessons | 2 Downloadable Resources


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    Description

    Master Positioning to Differentiate Your Brand and Drive Customer Loyalty

    Course Overview

    In this 1h 17min course, you’ll learn how to craft a unique positioning strategy that sets your brand apart from competitors. Avoid common pitfalls like commoditization and price wars, and build a brand identity that resonates with your ideal audience. Gain insights from top-performing brands and refine your messaging to drive long-term success.

    What You’ll Learn

    • Develop a brand positioning strategy that differentiates you in the market.
    • Create messaging that aligns with your ideal customers and builds loyalty.
    • Analyze effective positioning strategies from leading brands for inspiration.
    • Understand how to avoid commoditization and reduce price sensitivity.
    • Apply proven frameworks to enhance your brand’s market impact.

    Why Take This Course?

    Standing out in a crowded market is more challenging than ever. Without a strong positioning strategy, brands risk blending in with competitors and losing their value proposition. This course equips you with the tools to differentiate your brand, develop impactful messaging, and attract loyal customers who value what makes you unique.

    Course Curriculum

    • Brand Differentiation Basics: Understand what it takes to stand out.
    • Avoiding Commoditization: Learn to protect your brand from price wars.
    • Creating Messaging That Resonates: Align your message with your audience’s needs.
    • Case Studies from Top Brands: Draw inspiration from successful strategies.
    • The Evolution of Positioning: Understand how modern media impacts positioning.

    Who Should Take This Course?

    • Marketing and brand managers looking to refine positioning strategies.
    • Business leaders aiming to build strong customer loyalty.
    • Product managers responsible for creating a unique market identity.
    • Entrepreneurs seeking to stand out from competitors.

    About the Expert

    Brendan Dell is an author, award-winning messaging expert, and founder of The Daily Creative. He has created a story-driven communications framework that helps organizations differentiate themselves, transforming them into a "Market of One."

    Certificate of Completion

    Earn an official CXL Positioning Course Certificate upon completion. This certification is recognized worldwide and can be added to your LinkedIn profile to showcase your expertise.

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    Product Details

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