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    Megan Kierstead - CXL - User Research

    Megan Kierstead - CXL - User Research

    $30.00
    No tax

    Build Better Products with User Research

    Learn how to gather, analyze, and apply user research effectively to create better products. Develop actionable insights, apply the right methodologies, and ensure every decision aligns with your users’ needs.

    What You’ll Learn:

    • Develop research questions to gain actionable insights.
    • Select and apply the right research methods, including usability testing and interviews.
    • Recruit relevant participants for reliable data collection.
    • Analyze research findings to inform product decisions.
    • Present outcomes to secure stakeholder buy-in and drive change.

    Course Length:

    3h 10min | 8 Lessons | 31 Downloadable Resources


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    Description

    Master User Research to Improve Customer Understanding and Drive Growth

    Course Overview

    This 3h 10min course provides a comprehensive guide to conducting effective user research. You’ll learn how to gather and analyze qualitative and quantitative data, create actionable insights, and present findings to inform decisions. By applying user-centric methodologies, you’ll create products and experiences that resonate with your audience and drive meaningful results.

    What You’ll Learn

    • Develop research questions to gain actionable insights.
    • Choose the right methods, such as usability testing and interviews, to address specific objectives.
    • Recruit and engage participants for reliable and relevant data collection.
    • Analyze and synthesize findings to inform product decisions.
    • Present research outcomes to stakeholders compellingly and effectively.

    Why Take This Course?

    Effective user research ensures your products align with customer needs and behaviors. By mastering research techniques, you’ll reduce assumptions, make data-driven decisions, and avoid wasting resources on misaligned initiatives.

    Course Curriculum

    • Why Everyone Should Be Doing More User Research: Understand the importance of user research with practical examples.
    • Choosing the Right Research Techniques: Learn how different methods address specific questions.
    • Listening to Users: Gain insights by analyzing what users say.
    • Observing User Behavior: Learn to uncover insights by watching what users do.
    • Conducting Research with the Right Participants: Recruit the right people for relevant data collection.
    • Synthesizing Research: Turn data into actionable insights.
    • Creating Memorable Deliverables: Deliver impactful and useful research results.

    Who Should Take This Course?

    • Product managers looking to align product decisions with user needs.
    • UX researchers and designers seeking to improve customer engagement.
    • Marketers aiming to enhance customer insights.
    • Content strategists focused on aligning messaging with audience behavior.
    • Data analysts exploring user behavior patterns.

    About the Expert

    Megan Kierstead is a coach at Megcorp Coaching with over a decade of experience in building pragmatic, research-driven teams. She has worked across various industries, including healthcare, financial services, and retail, focusing on delivering actionable insights for better product experiences.

    Certificate of Completion

    Earn an official CXL User Research Course Certificate upon completion. Recognized by employers worldwide, this certificate validates your expertise and can be added to your LinkedIn profile.

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