Optimize Marketing Performance with Digital Psychology & Behavioral Design
Influence Customer Decisions and Boost Conversions
This 3h 45min course with 26 lessons dives deep into psychology, neuroscience, and CRO. Learn to create more persuasive and impactful user experiences that drive significant engagement and growth.
What You’ll Learn:
- Understand and apply psychological principles to optimize user experiences.
- Leverage neuroscience insights to design persuasive content.
- Utilize behavioral economics to influence decision-making processes.
- Conduct experiments to uncover subconscious user motivations.
- Integrate advanced strategies into your CRO plan for better marketing outcomes.
Skills You Will Master:
- Behavioral design
- Digital psychology
- Neuroscience in marketing
- Conversion rate optimization
- User behavior analysis
Who Is This Course For?
This course is ideal for professionals who:
- Are responsible for CRO and user experience.
- Want to optimize digital marketing and online sales strategies.
- Focus on website design and persuasive content creation.
- Analyze user behavior to drive business growth.
Course Curriculum
- Psychology and media
- Our approach
- Outcomes
- Aim Flash Test
- Emotional motivators
- Emotional quadrants
- Emotional design audit: Netflix
- Behavioral media
- Digital locators & facilitators
- Digital product places
- Behavioral UI: Intro
- Behavioral UI: Source
- Behavioral UI: Description
- Behavioral UI: Motivation
- Behavioral UI: Value framing
- Behavioral UI: Pressure tactic
- Behavioral UI: Social influence
- Behavioral UI: Endorsement
- Behavioral UI: Deciding
- Behavioral UI: Barrier Reducer
- Behavioral UI: Efficacy
- Behavioral UI: Trust
- Behavioral UI: Reinforcer
- Designing processes
- Psychology-inspired design
About the Expert
Dr. Brian Cugelman, Senior Behavioral Scientist at Behavioral Design Academy, has been an online behavior change specialist since 1997. With extensive experience helping global organizations measure and improve their campaigns, Dr. Cugelman is a leading authority in behavioral design and digital psychology.
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