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    Ton Wesseling - CXL - AB testing mastery Image

    Ton Wesseling - CXL - AB testing mastery

    $30.00
    No tax

    A/B Testing Mastery by Ton Wesseling

    Master the art of A/B testing with Ton Wesseling, a global expert in conversion optimization. This 5-hour course will teach you to design, execute, and analyze impactful experiments to boost your website’s performance and conversions.

    What You’ll Learn:

    • Create a strategic A/B testing framework.
    • Prioritize impactful experiments for optimization.
    • Formulate data-driven hypotheses based on psychology.
    • Analyze and scale insights for long-term growth.


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    Description

    A/B Testing Mastery by Ton Wesseling

    Optimize Campaign Performance with A/B Testing

    In this in-depth course, Ton Wesseling, a recognized global expert in conversion optimization, will guide you through the advanced principles of A/B testing. With 19 lessons spanning over 5 hours, you'll gain the skills needed to drive real impact through data-driven experimentation.

    Course Highlights:

    • Create a long-term A/B testing strategy for sustained optimization.
    • Identify high-impact areas for testing to maximize conversions.
    • Formulate hypotheses based on behavioral psychology and data.
    • Effectively execute and analyze experiments for actionable insights.
    • Scale your experimentation process to achieve organizational growth.

    Who Should Take This Course?

    This course is essential for professionals responsible for:

    • Conversion rate optimization (CRO)
    • Digital marketing strategy
    • User experience and product optimization
    • Data analysis and experimentation

    Course Curriculum:

    The course includes 18 structured lessons covering:

    1. History of A/B Testing
    2. Understanding the Value of Testing
    3. When to Use A/B Testing
    4. Determining Data Sufficiency for Testing
    5. Choosing the Right KPIs
    6. Researching Insights for Testing
    7. Setting Hypotheses
    8. Prioritizing Tests
    9. Designing, Developing, and QA Testing
    10. Configuring A/B Tests
    11. Calculating Test Durations
    12. Monitoring Tests
    13. Analyzing Test Outcomes
    14. Presenting Learnings to Stakeholders
    15. Building Business Cases
    16. Scaling Up Testing
    17. Sharing and Scaling Insights
    18. Bonus Section: Advanced Topics

    About the Expert

    Ton Wesseling is a renowned authority in the conversion optimization space. With over 20 years of experience, Ton is a sought-after speaker, consultant, and founder of Online Dialogue, where he helps organizations achieve data-informed growth. His expertise in experimentation and CRO makes him one of the most influential thinkers in the field.

    Sales Page: https://cxl.com/institute/online-course/ab-testing-mastery/

    Product Details

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