Rory Sutherland - Behavioral Economics & Psychology in Marketing

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What’s this Masterclass about?

This Masterclass reveals exactly how to use insights from 4 decades of research in consumer psychology and behavioral economics to increase conversions.

You’ll get a step-by-step framework on how to apply 24 most powerful psychological principles into your ads, landing pages, emails, sales funnels, and everything in between.

2 years in the making

Produced in 4 different parts of the world

Created by world’s leading experts in the field

Who’s it for?

This Masterclass is for all those interested in consumer psychology and mainly for:

Conversion and UX specialists who want to learn the psychology behind why people buy

Copywriters who are eager to learn what to write and how to write it so that it converts

Strategists and Planners who need to understand what’s behind their customer’s decisions and how to influence them

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