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Stephen Kane - CXL - Product Marketing Content

Stephen Kane - CXL - Product Marketing Content

$25.00 $250.00 -90%
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Product Marketing Content by Stephen Kane

Learn to create impactful product marketing content with CXL’s updated course by Stephen Kane, Product Marketing Director at Vanguard. Discover Agile Marketing frameworks, prioritize effectively, and craft human-centered content that addresses client pain points and drives revenue. Perfect for professionals in business growth, lead generation, and digital marketing.


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Description

Product Marketing Content Course by Stephen Kane

Course Overview

Transform your product marketing content with Stephen Kane, Product Marketing Director at Vanguard, in this CXL course. Learn how to align your content efforts with product strategy, apply Agile Marketing frameworks, and prioritize work that drives customer engagement and revenue. Gain actionable insights to create human-centered content that directly addresses client pain points.

What You’ll Learn

  • Understand the five ceremonies of Agile Marketing and their role in efficient, outcome-driven content creation.
  • Introduce priority frameworks to strategically manage and prioritize content output.
  • Learn the value of win/loss analysis to prevent losing winnable deals through better-targeted content.
  • Utilize a value proposition canvas to translate product features into human-centered benefits.
  • Shift from an execution mindset to a craftsmanship approach for content that aligns with product strategy.

Who Should Take This Course?

This course is ideal for:

  • Marketers aiming to create client-centric content that drives engagement and revenue.
  • Teams struggling to prioritize content requests and seeking frameworks to focus on high-impact work.
  • Professionals who want to align product marketing content with brand strategy and customer needs.

Who Is This Course Not For?

This course is NOT suitable for individuals who:

  • Are focused solely on content outputs without considering outcomes or client impact.
  • Lack interest in aligning content production with revenue-generating activities.
  • Are unwilling to adopt Agile Marketing practices or introduce new workflows to their teams.

About Stephen Kane and CXL

Stephen Kane, Product Marketing Director at Vanguard, brings his expertise in Agile Marketing and content strategy to this CXL course. Learn to elevate your content approach and align it with strategic goals for meaningful impact. CXL’s professional education empowers marketers to excel in crafting customer-focused content and driving business results.

Sales Page

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Stephen Kane - CXL - Product marketing content Course Content

a screenshot of the course content

Product Details

F.A.Q

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A: Most of our courses come from Group buys.

We either do our own group buys or organize them.

So We have access to everything.

And other times, We are only a participant and other people organize them for us and deliver the product to us. Every course has its own unique conditions. Some Courses we get for cheap prices (Group Buy Prices).

And others not. We get them for an expensive price. We are making sure that We can provide affordable prices but sometimes, It is really out of our hands.

In both cases:

1. We only share videos, PDFS, any other documents or audio files.

2. We don't share any Facebook Group Access or any other private communities.

3. We add updates frequently once they are released.

Q: How Am I Going To Receive The Course After Fulfilling My Payment And How Soon Will I Receive It?

A: once you complete your purchase you will receive a direct mega.nz link at your email, the course will also be added to your BizArena account dashboard at the "My downloads" Tab.

Q: Do I Need A Paid Mega.Nz Account To Access The Courses?

A: Nope, you will receive the link generated from our mega.nz accounts and will use the quota from our accounts as well, this means you don't need anything else at all.

Q: How Can I Be Sure That I'll Receive The Course That I Paid For?

A: We have the course, you paid for it, and you will receive it.

Firstly, you need to know that we have 100% secure payment options like Stripe and PayPal which both have refund options so you don't have to worry about that.

Secondly, You can request content proof, we will send you screenshots of the course content, sample video links, and everything you need to make your concerns disappear.

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