Product Management vs. Product Marketing
Most product marketers are introduced to product teams as soon as they join the role, and each one creates their way of working. The relationship between product management and product marketing can be unproductive and lead to missed opportunities for the business, but this does not have to be the case by having a deep understanding of the role and motivations of product management students can turn this into a powerful partnership.
This course introduces frameworks that will teach you what it takes to take the relationship between product management and product marketing from tactical to strategic.
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