The year is 2015. T-shirt sellers are selling high volumes of personalized tees via Facebook ads.
I spot an opportunity for the print-on-demand children's book company I’ve just scaled from$800K to $8M in less than a year; “I’ve built this tool to take a child’s name and embed it into an image on the fly!” said my developer.
Lightbulb! There were around 100,000 unique names in our database - we simply needed to code the name and generate 100,000 images so I could use these retargeting ads using a Dynamic Catalog.
We developed a pretty cool solution but, since we were spending around £25K per day on ads, ourFacebook rep, on seeing the solution, suggested we passed it to their Policy team to ensure it passed compliance.
This was the very first time I had any interaction with them.
“Sorry, these ads are not policy compliant”.
Sales Page: https://anon.to/Zv7CUp